Swatch .Beat Alu: digital watches with aluminum case
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.Beat Alu revolution in digital watches
In 1999, the Swiss watch brand number one in the world, revolutionized the way we conceive digital watches with a new watches family called Swatch .Beat Alu. This new family had the unusual fact that the predominant material in its manufacture was aluminum and its main functions include, among others, Alarm, Time Zone, Internet Time Alarm and Internet Time. At an affordable price those new models soon became a revolution in the world of digital watches.
Internet Time is a new universal time created by Swatch. With this new way of timekeeping, there are no more time zones, as the entire world is happening at the same time, at the same moment. Internet Time divides the 24 hours of a day into 1,000 units called beats. 1 beat represents 1 minute, 26.4 seconds. Internet Time is displayed by @ and three digits, ranging from @000 to @999. The internet day starts at midnight (@000) in Biel, the home of Swatch.