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Digital Watches Swatch .Beat

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The oldest digital watches of your favorite Swiss watch brand, Swatch .Beat

In 1999 the Swiss watch brand number one in the world, launched its first collection of digital watches which called Swatch .Beat, in honor of the unit measured Universal Time Internet. For this collection of digital watches, Swatch created until 2002, more than 20 different models, with a lot of individual characteristics, such as: internet time, alarm, digital chronometer, countdown, backlight, dual time zone, etc.

¿Why .Beat?
Internet Time is a new universal time created by Swatch. With this new way of timekeeping, there are no more time zones, as the entire world is happening at the same time, at the same moment. Internet Time divides the 24 hours of a day into 1,000 units called beats. 1 beat represents 1 minute, 26.4 seconds. Internet Time is displayed by @ and three digits, ranging from @000 to @999. The internet day starts at midnight (@000) in Biel, the home of Swatch.

Last Update: Friday 20 May, 2022

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